- the logo story.
Partner Viveca Gardiner joins the studio with over two decades experience in live entertainment, specializing in the circus industry.
The David Gallo Design team delivers full-service design, creative direction, and visual consulting to the entertainment industry.
the story behind the logo
In the mid 90s I was working with Blue Man Group a great deal. One of the more choice assignments was to create the lobby experience for the Chicago production. One day Chris Wink asked how I proposed to label the restroom doors. He did not want anything traditional and, as we always did back in those days, we consulted the McMaster-Carr Catalog. Inside we found these cool stickers for Haz-Mat disposal areas. Chris and I thought they were androgynous and amusing enough for the lobby. We affixed the large decals to the doors.
But the sticker kit also came with many smaller versions, and I decided to bring them back to my NY studio. My assistants enjoyed placing the stickers all around the studio, and one adventuresome individual started to use the image as a fax cover sheet (yes, it was that long ago). The cover sheet turned into letterhead and just took off. A few years later, I looked at it and thought it would be more accurate to turn the figure into a diver. (I like to dive.) A couple of seconds with a sharpie and whiteout and the logo was born. Various incarnations followed.
the net’s unbreakable
David Gallo Design was happy to return to Madison Square Garden to create, direct (David Gallo), and produce (Viveca Gardiner) Phish's 2018 New Year's Eve gag. NYS Music was one of many publications that covered the event.Original article by Pete Mason and Dave DeCrescente, January 4, 2019. Photos by Dave DeCrescente.