But the sticker kit also came with many smaller versions, and I decided to bring them back to my NY studio. My assistants enjoyed placing the stickers all around the studio, and one adventuresome individual started to use the image as a fax cover sheet (yes, it was that long ago). The cover sheet turned into letterhead and just took off. A few years later, I looked at it and thought it would be more accurate to turn the figure into a diver. (I like to dive.) A couple of seconds with a sharpie and whiteout and the logo was born. Various incarnations followed.